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Mobile banking now counts on IT gadgets for growth
It’s clear the American mobile phone subscriber is beginning to expect more from their phones. file
Posted Monday, February 1 2010 at 18:17
“In 2010, we will see a huge change in the market moving toward payments by the end of the year,” said Matthew Talbot, vice president of mCommerce at Sybase 365, another provider of mobile banking services.
Players like eBay Inc’s Paypal, Visa and MasterCard are looking to control the payments market, as are banks and mobile carriers, Talbot said.
A majority of respondents to a recent survey said they were interested in using their phones to purchase items at a cash register the same way they would do with a credit or debit card.
Customers use their mobile phones as a shopping assistant to compare prices, access credit card details and to organize and track their gift card, loyalty and reward accounts, according to the survey commissioned by Firethorn, a Qualcomm company that offers mobile banking services.
“Mobile payments are still in the early phase in the United States as compared to Asia and India, where these types of services are more prevalent,” Landry said.
“In the United States, the majority of mobile payment services offered today consists of a payment alert that triggers an action to make a payment.”
- Reuters
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